Creating a website in this digital world has become a necessity. Everyone who runs a business probably has thought of creating a website by now. But what after that? Even if a marketer is able to generate good traffic on your website, it doesn’t mean the people are engaging with your content. In order to achieve that, you need to work on website engagement. Website engagement is the process of creating meaningful interactions between your website visitors and your content. Once the visitors start engaging with your website, it becomes easier to help them with their problems and you can have direct contact with your leads. In this blog, we have curated a list of best website engagement tools that will turn your traffic into your customers.
Why do you need website engagement tools?
There are many people still confused about why do they need website engagement tools in the first place. Here are some benefits that you won’t be able to neglect.
1. Increased customer loyalty
Due to increased website engagement and interest in your product, you will see new loyal customers for your business. 90.2% of consumers consider themselves equally or more brand loyal compared to a year ago. Customer retention will increase due to customer loyalty and you would see a stagnant growth of your business.
2. Easier Brand recall
Due to the overload of content on the internet, people have forgotten how to remember stuff. There are 100s of apps that do the same thing. That’s why people have a hard time remembering the names of brands. Website engagement tools make it easier for customers to interact with your website and this results in easier brand recall.
3. Emotional connect
Brands love to create emotional connections with their audience. It makes your customers feel that they are a part of your family. This removes the years old impression of “businesses being evil” from their mind. An emotional connection with a brand directly translates into customer loyalty.
4. More Attention
In this attention economy, getting the attention of a person is a scarce and rare occurrence. When you are using website engagement tools strategically, you get a chance to increase the attention of your website visitors. People will generate more interest in your brand once they engage with your business. This increased attention is valuable for increasing your conversion rate.
That’s why it’s important that you give these website engagement tools a try. So without further ado, let’s jump right into the list.
Top Website engagement tool to use in 2020
Hello Bar is a customizable, unobtrusive bar that sits at the top of your website and guides your visitors to do something with a call to action. You can find the easy design features with the free plan but if you want more advanced designing features, you will have to buy the premium plan.
Price: Free, Paid plan starts from $29 / month
Sleeknote is a unique popup builder designed by marketers that helps you collect email addresses and valuable leads with personalized, non-intrusive website popups. You can create popups on different pages depending on the journey of the visitor. These popups help you upsell, create a buzz, and collect email addresses of potential leads that engage in your website.
Price: Plan starts at $55/month
Sumo bar is a website engagement tool that will help you grow your eCommerce business. Its main feature is the bar that features at the top of your website reminding users to be a part of your mailing list. You can also connect your eCommerce store with this tool to get data and reduce cart abandonment.
Price: Free, Pro plan at $39/month
It’s a website engagement tool that will enable you to convert more leads. Their platform will help you create smart pop-ups, forms, and widgets. You can create popups through easy and interactive inbuilt design tools within minutes. You must design these popups according to your user’s behavior on your website. It would increase the number of leads that get converted from your website. It is one of the top lead generation tools.
Price: Free, Premium plans starts from $19/Month
OptiMonk is an onsite message toolkit to decrease your cart abandonment rate, increasing your average order value, capturing email and messenger subscribers, collecting reliable and quick feedback from your website visitors. It has a cool feature where you can create a little game out of your exit pop-ups.
Price: Free, Paid plan starts at $29/month
Wishpond has tools that allow you to create visually appealing landing pages, contests, and promotions that generate more engagement. You can also take surveys and nurture your leads through marketing automation tools.
Price: Plan starts at $49/month
ViralSweep is a marketing platform with tools that will empower you to create interactive sweepstakes, contests, and giveaways. You can use Advanced Page-Level Targeting to target leads on the basis of their behavior, smart triggers to increase the conversion rate, and A/B testing to test and get data on what works for you the best.
Price: Starts from $55/month
Gleam is a growth marketing platform that helps you focus on marketing automation and social media engagement. They have features for email marketing, social media marketing, creating social competitions, and social rewards. It is a trusted platform for giveaways and challenges on social media.
Price: Starts from $10/month, They have different plans for different categories of tools.
Intercom is a customer messaging system that would allow you to put a chat bubble on your website where you can directly communicate with your prospects. You can write different customized messages for different pages. You can automate the initial message with a hook and start the conversation later. If all of your executives are busy at the moment where someone wants to chat, it will automate a response which collects the email address of the waiting user. This would make sure you don’t miss out on any tools.
Price: Plans starts from 87$/Month
Drift describes itself as a “conversational marketing” platform. It allows you to live chat with the visitors on your website. It can connect with your CRM and routes your leads to the right person that can solve the problem. You can also create custom bots where you can create your own messages for different leads.
Price: Free, Paid plan starts at $400/month
It is a platform for social proof on your website. With crowdy, you can show testimonials, star rating system, number of visitors, and number of social media followers all from one tool. This increases the trust of your visitors as they get proof that you are not running a spammy website.
Price: Starts from $16/month
Fomo is the first mover in the social proof market. It is one of the most trusted social proof platforms. It increases trust, credibility, and sales with live social proof. You can run a real-time active visitors counter. It is very customizable and you can control what should be shown on your website.
Price: Starts from $19/month
Hotjar analyzes the visual behavior of your website visitor and gives you feedback through different tools such as heatmaps, session recordings, and surveys. You can understand the user journey and find out what exactly your users are looking for in a visual format. You can make changes to make sure your visitors have a smooth experience.
Price: Plan starts at $89/month
Mouseflow is another heatmap generator and user behavior analysis tool. It increases your conversion rates for web traffic through session replay, heatmaps (click, movement, scroll, attention, and geography), funnels, form analytics, and user feedback. This will help you identify bottlenecks within your website.
Price: Plan starts at $24/month
Smartlook is also a behavior analysis platform but they specialize in recording the visitors’ journey and providing an exact idea of what a visitor does on your website. You can start out with their initial plan, where you’ll get 3 heatmaps for free.
Price: Free, Paid plan starts from $31/month
Mixpanel is one of the most advanced analytics platforms for mobile & website. It provides you with analytics on your customer’s behavior, codeless management of your data, and alerts you every time one of your metrics spike up unnaturally.
Price: Free, Paid plan starts from $89/month
it is a web analytics solution that helps you identify data and trends regarding your business metrics. It identifies what marketing and sales campaigns are working and what channels are wasting your time, effort, and money. It does cohort analysis and provides you with tools to remarket your product. (Cohort is a group of users who have similar behavior on your website)
Price: Plans starts from $299/month
Staying in front of the eyes of your visitors is important. OneSignal sends your user-targeted push notifications so that they can see your message even after they close your website. Once the visitor opts-in for your notifications, they start working towards it. You can create customized notifications for your business for a better conversion rate.
Price: Free, Paid plan starts from $99/month
It is also a push notification tool. Subscribers believe that it is better to avoid the inbox and all the clutter and directly reach to the customer. You will get this data of notifications on your dashboard that will tell you how many people are engaging with your content.
Price: Free, Paid plan starts at $29/month
Firebase is an app development platform acquired by Google that helps you quickly develop high-quality apps for your business. The developers can use available services like analytics, authentication, databases, configuration, file storage, and push messaging. They can focus on app experience rather than coding everything from scratch.
Price: Free, Other plan is “Pay as you go” where you pay after using a certain service.
Typeform is a platform that lets you create interactive and user-friendly forms and surveys for your company. You can embed it on your website or create a link of the same. With Typeform, anyone can build a design-heavy form to collect feedback. If you want less than 100 responses and its data on your Typeform, you can go ahead with their free plan.
Price: Free, Paid plan starts at $35/month
You need to make sure your visitors engage with their business. You will get more attention, better brand recall and more conversion rate. It is a no brainer that you need it. These were some of the most efficient website engagement tools that we found. If there are any other tools that you think we should include in this blog, leave its name in the comment section or send us an email, we will get back to you.